Juicing a streamlined paid media strategy resulting in £3 million
- Mar 5, 2025
- 2 min read
Few brands can claim to be the go-to choice for health enthusiasts, top chefs, and wellness influencers alike. Nama Well is one of them. Renowned for their state-of-the-art juicers that bring out the purest, most nutrient-rich juice, Nama Well has set the gold standard in the industry. With juicers ranging from $300 to $1,200, investing in a Nama Well isn't just a purchase; it's a commitment to a healthier lifestyle.
"If you can get more people to experience our juicers online, we’ll take care of the rest."
The Nama Well team had developed an exceptional video demonstration program that effectively showcased the quality and benefits of their juicers. It was time to scale this success by attracting more leads. The team had experimented with social ads but hadn't seen a positive return.
CentrStage was hired to significantly accelerate the number of online sales they were seeing.
Full funnel Paid Media Strategy
We implemented cutting-edge dynamic ad targeting, allowing us to show personalized juicer recommendations based on user behavior and interests.
Each ad was crafted to highlight specific features or offers, ensuring relevance and engagement, and were enhanced by the latest in AI technology.
Additionally, our video campaigns brought the juicer’s benefits to life with eye-catching product demos and customer testimonials, while retargeting ads effectively re-engaged potential buyers who had shown interest but hadn’t yet converted.
Influencer Partnerships
To amplify our reach, we collaborated with health and wellness influencers. These influencers conducted live juicing demonstrations and shared their personal experiences with Nama Well juicers on social media platforms. This helped us tap into their engaged audiences and build credibility.
We also targeted a niche audience fitting Nama Well’s ideal customer profile with a special giveaway. In return for sharing their contact details, participants had the chance to win a free J2 Blender worth over $350. This incentive helped us gather thousands of valuable leads and generated excitement around the brand.
RESULTS
£3.5m | 15x | 72% |
The revenue we directly generated from paid ads across a 2.5 year period. | Our average monthly campaign ROAS. Yeah, we did that. | How much we reduced Nama's overall account CPA since we took over their Paid Media. |
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