Adding magic and Mystery to the beautiful game at scale.
- Mar 5, 2025
- 2 min read
When it comes to delivering unforgettable football experiences, Mystery Away Days stands at the forefront. Known for curating trips that include everything from return flights to match tickets for thrilling, unexpected games across Europe, they’ve become the go-to choice for true football aficionados. With destinations ranging from football powerhouses in Spain, Italy, and Germany to hidden gems in lesser-known leagues, Mystery Away Days ensures every trip is an adventure. Whether you’re looking to catch a classic rivalry or explore the charm of an obscure team, they’ve got you covered.
SITUATION
Finding the balance between aspirational and authentic content. When advertising a travel experience your job is to sell the dream.
But at what point does the dream feel unattainable for consumers? And how do you make polished content feel relevant on today’s social feeds?
Mystery Away Days wanted to reach and engage with a core audience of football fans at scale. We leveraged "new-style" authentic content with a high performance Paid Media strategy to generate hundreds of thousands at up to 18X ROAS.
ACTION
Combining the old ways with the new.
To deliver on this brief we quickly realised we would have to combine classic high-grade content production with the creativity of young and hungry content creators.
It's our business to know what works best. Despite having a collection of high grade footage, we insisted on combining this with a more lo-fi POV approach.
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RESULTS
12.6X ROAS - Because we continued to showcase the amazing POV of what the buyer journey looks like using real footage, we achieved an astonishing 12.6x ROAS on average across our Paid Media efforts.
£220,000 - in revenue from just a £17,000 budget! This was achieved by narrowing down on key cities, demographics and using key football interests to dial into our ideal target audience. Once this was achieved it was like turning on the money tap!
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